Virgin Mobile / Custom

Customization is king! Virgin Mobile Custom puts you in charge and allows you to choose your own talk, text, and data amounts each month. Mother NY tasked me with creating the look and feel for this colorful new sub-brand. This super fast project included patterns, iconography, packaging, and interface work.

Other presented names & concepts.

An alternate name considered was this called "You”.

An alternate name considered was this called "You”.

This concept utilized a clean package & mirrored foil so consumers would see their reflection.

This concept utilized a clean package & mirrored foil so consumers would see their reflection.

Another idea utilized the simple concept of touching a screen.

Another idea utilized the simple concept of touching a screen.

I reduced those actions into simple shapes.

I reduced those actions into simple shapes.

Crafted logotype from basic shapes. 

Crafted logotype from basic shapes. 

Customizing the logotype.

Customizing the logotype.

Packaging concept.

Packaging concept.

Interface concept.

Interface concept.

Credits: Creative Director: Adam Alshin / Art Direction & Design: Chris Rushing

Copyright ©2016 Chris Rushing.